Resources &Â Recommendations
Guides
The Startup Entrepreneur's Handbook
Denisse Clark, Brand Creative LLC
7 key elements for a startup’s brand identity that works
Matteo Fabbiani
Color Theory in Brand Development
Carleton University
PANTONE:Â Color of the year
Peach Fuzz is the color of 2024!
Software
Adobe Creative Suite
The software package that allows me to do most of my work.
Webflow
With a few exceptions, most of my websites are designed on Webflow, a powerful platform for developing with 100% design freedom.
Figma
Figma is the tool with which I prototype and collaborate with other designers.
Google, Microsoft, Apple
Whatever my clients may be using for project management, IÂ can adapt!
Business Growth Resources
Digital Growth is Tax Deductible!
You can write off 100% of your marketing and ad spend for the taxable year, up to the maximum of $5,000.
Startup Growth Strategy
How to Create a Startup Growth Strategy That’s Built for Sustained Success.
Books
Building A Story Brand
Donald D Miller
One of the best books I have ever read. It was very influential early on in my carreer.
The lean startup
Eric Ries
Excellent book for anyone dealing with business and in general, solving problems.
Antifragile
Nicholas Taleb
Interesting to look at things we take for granted from another perspective.
The power of habits
Charles Duhigg
Scientific method for building habits.